Built for roofing
AI for roofing crews who answer first and leave no supplement behind.
Denver is the number one metro in the country for insured hail losses. The shops that win here are the ones that pick up the phone before the out-of-state storm-chasers do, and that get paid for every line item the carrier's first estimate left off. We studied how independent Denver-metro roofing shops actually run a storm season, put a dollar figure on the places they leak money, and build only what pays for itself.
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Where roofing shops leak money
- Supplement leakage. Carrier estimates come back short on most storm jobs, and the supplement never gets written, or gets written late, because the owner is also selling, dispatching, and chasing AR. Drip edge, code-required ice and water shield, O&P routinely stripped, steep and height charges, rotted decking the aerial imagery never saw. No CRM auto-detects it. This is the biggest single line in every shop we model.
- Missed storm-season calls. When a hail storm hits, fifty or more calls can land in forty-eight hours, and the ones that ring out go straight to the next contractor on the list. Most voicemail callers never call back. Being the first live voice after a storm is a real moat, and the shops without after-hours coverage hand it away every season.
- Office re-keying and AR drift. Estimate data typed into the CRM, then again into the accounting system, then the invoice that goes out late because nobody owns the follow-up. Hours a week of skilled people re-typing what already exists, and money sitting in receivables longer than it should.
The smaller findings are real too: the owner-estimator bottleneck that caps how many bids go out in a week, and crews starting the morning without the right materials staged. The assessment ranks all of it by value against effort, nets out what your existing tools already capture, and tells you what to skip.
Modeled recoverable per year
- ~$2.7M shopnormal storm year~$170K
- Biggest linesupplement leakage$65K+
- Second linemissed storm calls$44K+
A modeled reference shop, before tool costs, in a normal Denver storm year. A heavy hail season runs higher. Your number comes from your own claims and call logs.
Our most commonly found solution
The supplement scanner.
The single biggest line in roofing is supplement money left on the table, so it is the first thing worth automating. The scanner watches your estimate inbox, pairs the carrier's estimate against your own scope, flags what got cut, and drafts the supplement with the missed line items filled in for your estimator to review and send.
It installs into your own Google account, runs for about zero dollars a month, and nothing touches our servers. We install it live on a screen share and your team watches every step.
Every dollar the scanner flags is grounded in your shop's own documents. If an estimate has nothing to pair against, it says so instead of inventing a number.
The rest of the fix list
- After-hours call capture. An AI receptionist set up right, so the storm call books instead of ringing out. Usually a $1,000 setup, not a custom build.
- Proposal follow-up. Automated follow-up on open bids, so the proposal you worked up does not lose to the roofer who called back twice.
- Estimate-to-books sync. Estimate data flows from your CRM to your accounting once, instead of getting re-keyed by hand.
- AR follow-up automation. Invoice reminders that run on a schedule instead of living in the owner's head.
- Aerial measurement setup. Faster take-offs so the owner-estimator stops being the throughput ceiling. Often an off-the-shelf tool, not a build.
Every fix comes three ways: do it yourself, an off-the-shelf tool, or a build. The assessment prices all three and recommends one, including the places we tell you not to spend.
Roofing questions
How much can a roofing shop actually recover?
On a modeled reference shop doing about $2.7M in a normal Denver storm year, roughly $170K a year is recoverable before tool costs, with supplement leakage and missed storm-season calls as the two biggest lines. A lighter storm year runs less, a heavy one more. That is a modeled figure on a synthetic shop. Your real number comes from your own claims and call logs, which is what the assessment establishes.
What is the supplement fix and what does it cost?
The biggest single leak in roofing is insurance supplements that never get written, because the carrier estimate comes back short and the person who would catch it is also selling, dispatching, and answering the phone. The fix pairs the carrier estimate against your own scope, flags the missed line items (drip edge, code-required ice and water shield, O&P, steep and height charges), and drafts the supplement for your estimator to review. We install a version into your own Google account, flat priced, that you own outright.
We already run AccuLynx or JobNimbus. Is there anything left to fix?
Usually yes, but we check rather than assume. A CRM schedules jobs and tracks pipeline; it does not read a carrier estimate and tell you what got cut, and it does not answer the 2am storm call. The assessment nets out what your existing stack already captures, so the number we put on each fix is the increment your tools are not getting you, not a double count. If a finding is already covered, we say so and drop it.
Does our claim and homeowner data go to some AI company?
That is your call, and we ask it before we build anything. Every build deploys into accounts you own. If claim data cannot leave your systems, we design around that constraint or we tell you the build is not a fit.
Will this replace my crews, estimators, or office staff?
No. The software reads, drafts, flags, and reminds. Your estimator still reviews every supplement, your salespeople still close, and your crews still roof. The point is to stop your best people from burning storm-season hours on re-keying and missed calls, not to cut them.
Where do your numbers come from?
Published wage data for the Denver metro, roofing industry benchmarks, live vendor pricing, and then your own numbers pulled on the call: your call log, your job list, your closed claims. Every figure in the deliverable traces to a source you can check, and where a number is an industry estimate rather than your own, we label it as one.
Citations
| Grade | Source | What we use it for |
|---|---|---|
| A | BLS Occupational Employment & Wage Statistics, Denver metro (May 2024) | Loaded wages for roofers, foremen, and estimators, so the labor findings price from real Denver pay. |
| A | Colorado Residential Roofing Bill of Rights (C.R.S. 6-22) + public-adjuster statute (C.R.S. 10-2-417) | The legal line the automation respects. It drafts your own scope, it never negotiates the homeowner’s claim. |
| B | NRCA industry margin benchmarks | Gross and net margin norms. Why a couple of points of efficiency move real dollars at a roofing shop. |
| C | IA Solutions / Willis Public Adjusters (supplement leakage) | How often carrier estimates come back incomplete and the typical underpayment. Confirmed against your own storm jobs. |
| C | Talkroute (missed-call economics) | Unanswered-call rate and expected value per missed call. Confirmed against your phone system’s report. |
| C | Roofing platforms: AccuLynx, JobNimbus, Xactimate, CompanyCam | What each tool does and does not do, so we only build what your stack is missing. |
What we left out. We threw out two numbers that get quoted in this trade. The revenue-per-crew-day figure traces to a single vendor's worked example, not an industry rate, so we do not use it. The claim that most roof failures are install-driven traces to a study we could not verify at the source, so it stays out of the math. When a number cannot survive a look at where it came from, it does not go on your deck.
See the work
Run a roofing shop in the Denver hail corridor?
Book a call, or just phone us. We’ll tell you in one conversation whether there’s money worth going after.