How we think about AI
We don't replace people with computers.
AI is good at volume: the recall, the drafting, the follow-up nobody has time for. People are good at the parts that keep customers: judgment, reading a room, making someone feel taken care of. The best results come from putting each on the work it does best.
So we don't aim to cut your team. We take the busywork off your best people and point that recovered time at growth.
Chimera model · who does what
AI handles
- Recall and retrieval
- Drafting at volume
- Follow-up at scale
- Pattern recognition
- Routine analysis
People handle
- Reading a room
- Judgment calls
- The hard edits
- Building trust
- Closing the deal
Each on the work it does best. The blend wins.
What the research shows
Two studies. The blend wins.
This is not a hunch. Pairing humans and AI on complementary work beats either alone, but only when the human stays in the loop on the judgment calls. Two primary studies underpin our stance.
Every claim FRI makes about AI is grounded in named, verifiable sources. If you want to read the papers yourself, the citations are on the right.
Human-AI complementarity research
Pair a capable person with AI on suited work and they do more, faster, better. Push AI onto unsuited work and it backfires.
Harvard + BCG, 758 consultants, 2023
The blend wins when a strong person stays in the loop. It loses when people hand over their judgment.
Nature Human Behaviour, 106 studies, 2024
Plainly cited. Verifiable on the original sources.